Similarly to cards on Board View, information displayed in Lists is customizable. This can be done in the Customize Cards section of the View setup. The key difference is that all the hierarchical levels can be customized. When you select a particular level, only properties related to this type of entity will be shown.
It is possible to specify not just the information displayed on each List level, but also the order in which these properties appear. Use drag and drop to re-arrange them.